Chad Buckendahl - Director of Marketing

Buckendahl oversees strategy and partnerships with leading media and Internet companies. He leverages his industry knowledge and business network to help develop companies by launching them into new distribution channels.

Before joining 2Chads Consulting, he launched the first Internet-based marketing programs for some notable companies such as New York Life Insurance Company ®, Whole Foods Market ®, OxiClean ® and Video Professor ®, where he held senior level positions. Ultimately, fancy titles are just that. Success is based on results and Chad has the results to secure your confidence.

• At Orange Glo International, he launched the company into the Internet channel and grew the business beyond the then private owner’s highest expectations.
• Increased e-commerce revenue 170% within 12 months
• Accelerated customer acquisition through link exchanges with over 1,000 business partners
• Launched e-mail marketing, search engine optimization and affiliate marketing channels
• Grew customer housefile from zero to over 200,000 in 2.5 years
• Worked with global brands including Wal-Mart, Target, Home Depot, Sam’s Club, and Costco to promote new products through Internet sample distribution, driving critical retail traffic to meet and exceed corporate goals

• When Video Professor expanded its business into e-commerce, Chad used his career experience to develop e-commerce strategies to help expand the computer self-tutorial company’s reach from national television to international e-commerce.
• Increased organic search traffic by 304% in 15 months
• Increased paid search revenue by 444%

• Most recently, Chad was Vice President of a private equity-backed Business-to-Consumer nutritional supplements company, where he was responsible for increasing revenue. In ten months, Chad grew the company by over 5,000% when he opened up new distribution channels and, more importantly, optimized the monetary value of each visitor coming to the site.

Chad is a leader and innovator in the field of e-commerce. If you shop or do business online, chances are the technology or marketing methods used evolved in some part from work he has done.

Chad holds degrees in Marketing and Public Relations with an emphasis in technology from Buena Vista University in Storm Lake, Iowa. His career and life have taken him from Iowa to California, England, Germany, and Colorado.