Services - Planning

There is a fine balance between intuition and creativity. Every project managed by 2Chads, whether developing a new marketing channel or defining your operational procedures for highest efficiency, recommendations will be based on solid analytics that are financially-grounded. We offer eight planning services that we will customize for use within your organization.

  • Marketing Audit. Obtain insight into your channel strategies of your key competitors to help make better strategy decisions driving the optimal design of your marketing campaigns and the best use of your media budget. Let us analyze where your resources are being spent and what kind of return they're generating. We'll also review your media contracts to make sure you're getting the most for your money.
  • Conversion Optimization Assessment. Traffic is worthless without conversions. We benchmark your current conversion path and put reporting into place to help understand abandonment points. When implemented, this assessment is guaranteed to help increase your conversion rate. That means more orders and revenue!
  • Multivariate Testing Plan. We will develop an in-depth testing strategy to help you achieve the highest possible ROI on every marketing dollar you spend. This plan will ensure that a legacy of testing is instilled within your organization and that your conversion rate continues to climb test after test.
  • Organic Search Engine Program Development. We will help guide your Web site development efforts to make sure that you are getting the most traffic possible out of your Organic Search Marketing Program.
  • Business Operations Appraisal. Effectively developing and managing business rules gives you control over operational decisions and delivers unprecedented agility. 2Chads has developed a set of proprietary business rules that can be applied to any business selling a hard product. This appraisal is guaranteed to cut cost out of your current business by simply modifying existing business rules so they align with industry best practices.
  • Operations Policies & Procedures Manual. Most business owners would agree that having an established policies and procedures manual is simply good practice. It ensures that the every aspect of the business’s operations is handled in an efficient manner. Customers are better served and unnecessary fat is cut out of the business, increasing your margin and bottom-line.
  • Information Architecture Audit. We make sure you are on the right technology and getting the most out of your Web development budget.
  • Risk Assessment. It’s important to analyze each business opportunity with respect to risk, including product, market, business, finance and execution risk. This business risk assessment will identify the general risk for each of the five areas so you know what you’re getting into before a single dime is spent. Ultimately we will outline the action items or milestones to mitigate risk.